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The day Apple changed

August 24th 2011, Steve Jobs resigns as CEO

I had followed Apple from a distance roughly since the mid to late 90's and of course Apple had already seen great success in the 80's. When I started following Apple, they were on the downside of their glory years. Down and sliding further into obscurity every day.

Steve Jobs had returned to Apple between 96 and 97 I believe, and while I am no expert in all the details here, I thought, why after such a bitter ending would he do such a thing after being seemingly treated so poorly in the 80's during his dismissal? He had a growing successful company now in Pixar entertainment, and a new company called NEXT, that had potential however was not going anywhere fast. He had successfully moved on.

Steve Jobs love for Apple and all things Apple became clear to me in about 2000, and 2001 around the time of the first Ipods. I bought one. It was my first Apple product. It was a little clunky, and until version 2, I think did not work well or much at all with Windows, which was still my OS that I had been using for more than 11 years at that point.  Ahh the days of firewire.

There was something about that player though. Tami and I both wanted to like it, and it was great in concept and it's sound was better than anything in it's class at the time in my opinion. However it was just missing something. It also looked cool and you felt as if you had something valuable in your hands. "Value" That was the key that would eventually draw me all in.

Along came Itunes within a year or so. Within 4 more years I finally bought all in and bought my first Mac. A Mini. It was early 2005, and now a couple of ipods, in the halo effect for me had happened. Believe me when I say that Halo effect thing is real.

Today I am enjoying a really zippy super mobile 11' Macbook Air, and Lion and our household is all things Apple.

What does any of this mean? It means that in all liklihood I'd never had bought into Apple had it not been for Steve Job's vision, and tenacity for what is today the worlds most successful technology company that has come from almost certain bankruptsy in 97. In fact one of the top 5 companies in the wolrd as far as Market value only second to Exxon as of this writing.

It is nothing short of unbelieveable and not likely to be repeated in my lifetime. My hope for the man who turned that Dinosaur into a Dynasty, somehow made it through his incredibly rough health problems he has endured for many years now.  It has been painful to watch, but also another lesson. If you love what you do, nothing but death can stand in your way of getting you there.  Steve Jobs is not only there, he has far surpassed it. Unlike his leaving in the 80's, he has firmly positioned this company that clearly has his face stamped firmly on it for years to come, to have both a positive growth roadmap for the coming years without him.

That is the mark of success x10. Unlike my PC past, I feel like as a customer, there is a sustainable clean, secure and well run ecosystem here, that will continue to improve. I'm sold. But on this day and the day prior, I am a little sad but knew it would come. As Jobs steps down I look forward to the September announcements with a little angst but great hopes for this company in Cupertino. 


The Ipad just keeps getting better